This year marks eight years since we started our journey as business owners in the world of event styling & creating a variety of items that compliment these events. What started as a passion for creating beautiful spaces has grown into a business that provides styling services and products for weddings, christenings, birthdays, and so many other special moments. We’ve laughed, we’ve cried (mostly happy tears), and we’ve learned a lot!
Here are eight lessons we’ve learnt over the past eight years running a female-led small business that juggles both services and ecommerce—with customer care at the heart of everything we do.
1. Passion is the Foundation, but Consistency Builds the Business
Loving what you do is crucial—but it’s showing up consistently, even on the hard days, that keeps the business moving forward. Styling an event or fulfilling orders when you’re tired or things go wrong still needs to happen, and doing it with care makes all the difference.
2. Customer Service is Everything
In a people-focused industry, every interaction matters. We’ve learnt that how we treat our clients—before, during, and after an event—can turn a one-time booking into a loyal customer who recommends us to everyone they know. Kindness, quick responses, and a genuine care for their vision go a long way.
3. Boundaries Are Healthy (and Necessary)
When you’re passionate about what you do, it’s easy to say “yes” to everything. But learning to protect our time, energy, and creativity has made our work stronger. Boundaries have helped us stay inspired, present, and professional—without burning out.
4. Details Matter More Than You Think
It’s often the smallest touches that leave the biggest impression. Whether it’s a handwritten thank you card in an online order or the perfect ribbon on a table setting, the finer details are what sets our brand apart. We’ve built our reputation on that.
5. Social Media is a Game-Changer
It’s no secret: Instagram and TikTok have played a huge role in growing our business. They’re not just platforms to showcase our work—they’re where our customers connect with us, get inspired, and share our story. Showing up authentically on social has been key to building trust and community.
6. Ecommerce is Not Just a Side Hustle
Our online store started as a way to offer our styling touch to people beyond our in-person events. It’s now a full arm of our business that requires just as much love and attention. Packaging orders beautifully and making the experience memorable has turned online customers into long-term fans.
7. You Can’t Do It All Alone
There’s a reason “it takes a village” is a cliché—it’s true. From team members to suppliers, and family to fellow small business owners, having a support network has been essential. Collaborating with others and asking for help when needed has only made the business better.
8. Growth Isn’t Always About Going Bigger
Sometimes, growth means getting clearer. After eight years, we’ve learned that scaling doesn’t always mean more events or products—it can mean doing fewer things, but doing them better. Refining our style, improving our systems, and focusing on what brings the most joy has made our business more sustainable—and more fulfilling.
As we step into our ninth year, we’re so grateful for every client, every event, and every lesson along the way. Thank you for being part of our journey—we can’t wait to see what the next chapter holds.
With love,
Christina & Dimi – The Luxx Co.
