KRISPY KREME X PISTACHIO PAPI

KRISPY KREME X PISTACHIO PAPI LAUNCH – FEBRUARY 2025

• Styling, Coordination & Signage Design – The Luxx Co
• Media Wall – Prop Empire
• Venue: Krispy Kreme – Collins Street
• Client: Pistachio Papi | Mark Abdelmalik

Krispy Kreme x Pistachio Papi Launch Event
To celebrate the ultimate dessert collab between Krispy Kreme and Pistachio Papi, we brought bold flavour to life with vibrant styling, custom branding, and a playful in-store activation.

From giant pistachio-green backdrop to custom signage, props, and product displays, the concept was designed to feel fresh, fun, and photo-ready. Branded merchandise, curated gift bags, and delicious product moments gave influencers and guests an experience worth sharing—both online and IRL.

A high-energy, high-impact launch where doughnuts met design in the sweetest way.